The Wix AI website builder, launched in 2023, is a powerful tool that automates much of the website creation process using artificial intelligence. Known as Wix ADI (Artificial Design Intelligence), it allows users to generate personalized websites quickly by answering a few simple questions about their business, industry, and style preferences. Here’s a deeper look at how it works:
1. AI-Powered Design
The AI asks users a series of questions to understand their needs, such as the type of business, the purpose of the website, and desired design elements. Based on these inputs, the AI generates a fully functional, customizable website. This includes automatically selecting relevant images, fonts, colors, and layouts that match the user’s brand(TechRadar).
2. Content Generation
The AI website builder integrates with GPT-powered content creation tools, meaning it can generate text content for various sections of the website. This is particularly useful for users who are unsure of how to write SEO-optimized text for titles, paragraphs, and product descriptions. Users can further refine and customize the AI-generated content to match their tone and branding(Wix Support).
3. AI Section Generator
The builder offers an AI section generator feature, allowing users to add new sections (like an “About Us” page or product descriptions) simply by describing what they want. The AI then generates the section, including text and images, that blends seamlessly with the existing website design(TechRadar).
4. Customization and Flexibility
While the AI builds a website with default elements, users have the option to manually tweak the design, rearrange sections, change colors, or edit the text. If users are unhappy with the initial design, they can ask the AI to regenerate a new version or make smaller modifications to specific aspects(Wix Support).
5. AI Image and Logo Creation
Wix ADI includes features like an AI-powered logo maker and AI image generator. The logo maker helps users create a professional logo by answering a few questions, while the image generator can produce visuals for different sections of the website. This reduces reliance on stock images and makes the design more unique(TechRadar).
6. Speed and Ease
One of the standout benefits of Wix’s AI builder is its ability to create a basic, fully functional website in minutes. The process is highly intuitive, making it ideal for beginners or people who need to launch a site quickly without deep technical knowledge. Users can refine the site over time as needed(Wix Support).